AND OR brings together the complementary experience and perspectives of two change makers, united by a shared ambition to challenge conventional thinking and create better outcomes for people, industry and the environment.

Established in 2026 by Eugene Hooks and Stirling Fletcher, AND OR works across design, strategy and systems change, guided by five interconnected conditions:

• Circularity

• Stewardship

• Value

• Accountability

• Advocacy

These conditions inform how we think, the questions we ask and the work we undertake, recognising that meaningful change requires us to look beyond individual challenges and consider the broader systems we influence.

Combining expertise. Challenging conventions. Creating greater possibilities.